Brandcooker

A tool by Plau

Archetype
Everyone

The collective is stronger than the individual

The most democratic of the archetypes, the everyone is associated to mild feelings. They don't express their convicctions fervorously, preserving their identity. Also, they don't intend to stand out, but to fit into a larger community. They may end up accepting their desires nullified to avoid exposure.

Strategy
Contributing to the community
Greatest wish
To be part of a whole
Deepest fear
Attracting improper attention
  • Havaianas Havaianas
  • GAP GAP
  • Ikea Ikea
  • Levi's Levi's
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