Plau Brandcooker

Business type: Film production company

Target: Executives

Alignment: Reserved

Objective: Brand unification

For large companies, one of the major management challenges is to be able to give freedom to its sub brands, but forbidding them to disconnect from the mother mark. When the perception is that the whole group has been messed up, a rebranding project is useful, especially if it is focused on strategy and the idea of system. The focus here is clarity, making it clear in the consumer's mind which umbrella covers all brands.

Archetype: Jester

Boredom is death

The comedian's cheerful and uncompromising spirit makes any apparently boring routine become engaging. They always try to stand out in a group, not making a point to be close of those who don't accept their expansive manners. The comedians only comment on a subject if it can be spoken with some irreverence.

Strategy: Solving every situation joyfully
Greatest wish: To never have a bad day
Deepest fear: Becoming dull

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