Branding de Cores para Produtos e Serviços

What’s the first thing people in general perceive when looking at a brand? It’s color.

This keynote was presented for the board of directors at Prudential do Brasil, in a “Breakfast with the president” event.

The goal was to shed a little light in the importance of color to branding and the way it can make or brake a product or service.

Rodrigo Saiani é fundador da Plau e type designer. Suas fontes podem ser vistas em canais de televisão, plataformas de games, livros e sites pelo mundo.