Guanabara has arrived!

Guanabara is the third release of Plau Type Foundry (formerly part of Niramekko). It started from the need of a wayfinding typeface that had personality enough to be the brand typeface for a city.

The city of Rio de Janeiro, with its never-ending curves and all year long summer weather provided the constraints and requirements of this typeface.

From there, it evolved to be a workhorse, with 8 weights from Thin to Black and matching true italics. It just had to have the features that all us designers have grown to love, such as alternate letters (a, g and r for the romans), tabular and proportional figures in lining and oldstyle set-ups as well as small caps, fractions and all that jazz (I mean, samba).

And it needed to be recognizable and distinct. For that, design features like tapered R legs, capitals with classic proportions and calligraphic finishes on the terminals proved crucial.

And last, but not least, like Rio, it had to welcome many cultures.

We came to think of it as the “Typeface from Ipanema”, with a classic, timeless look, swinging elegance and joyful attitude.

My warmest thanks go to Gustavo Saiani, Eduardo Mattos, Caio Vaccaro, Luisa Borja, Cristiano Junqueira, Betina Cupello, Sérgio Carvalho, Matheus Fragoso, Daniel Campos and everybody who contributed thoughts and opinions on the typeface and made it possible.

A special one for my wife, who had to put up with an absent person during the long hours of making it.

Branding de Cores para Produtos e Serviços

What’s the first thing people in general perceive when looking at a brand? It’s color.

This keynote was presented for the board of directors at Prudential do Brasil, in a “Breakfast with the president” event.

The goal was to shed a little light in the importance of color to branding and the way it can make or brake a product or service.